SALES

So many times, the brand acts as your most important sales tool. In over-crowded product and service categories, such as most of categories today, the brand is the only valid differentiator you have. The course covers two extremely important business areas: it gives you the tools to attach a specific sales-value to your brand, and it helps you build your sales strategy and implementation... Read more

The programme has been designed with sales management needs in mind and thoroughly tested in multinational and Romanian organizations. The comprehensive course material as well as the outstanding lector's performance captures the vitality of sales management in an environment that is constantly changing. Praised for its realism in presenting and illustrating the sales management process,... Read more

An introduction to selling skills that focuses on the attitudes and behaviors of successful sales people. The course covers the entire sales process from identifying and/ or creating opportunities, to closing the sale and after sales service. The course provides the necessary tools and techniques to plan a strategy for approaching and satisfying customer requests and enables sales representatives... Read more

RHETORICA is the Latin name describing the art of persuasion through the use of oral, visual, written, body and emotional language. However, persuading someone is not an easy job. First, it takes a thorough understanding of the other party’s point of view, background and motivations. Second, it requires a very clear and well-structured mind in order to build up a good rationale.... Read more