MANAGEMENT & LEADERSHIP

The Advanced Strategy for Executives programme prepares you for the challenges of a changing world. It encourages you to think systemically and metaphorically, questioning current processes and business models, exploring new perspectives, finding new ways of leading in a more complex and demanding environment. You will be placed in unfamiliar environments and engaged in role-plays designed... Read more

Over the last years, leadership has increasingly surpassed management as required competence for top business people around the world. At all levels. Leadership skills have become the norm in organizations with high goals and endeavors. Such as yourself. The programme covers these aspects in a brand oriented manner. Because a leading brand requires advanced leadership skills. And viceversa.... Read more

Building a successful entrepreneurship requires outstanding skills, good timing, resources and capital, thorough planning and exceptional market understanding. But, perhaps more than anything, in a world dominated by the concept of Corporate Responsibility, success is witnessed by those who display Individual Responsibility. Is that bravery? Certainly. Is it individualistic? Perhaps.... Read more

Intrapreneurship means coming back to basics. It means slowing down and recalling what was like at the beginning. It means re-inventing the entrepreneurial culture in an already-established organization. The fostering of the entrepreneurial spirit is vital for any organization that desires to be successful. Because success, nowadays, is triggered by courage, vision and fiercely perseverance.... Read more

Analyzing the business and personal trends of the society is one of the most revealing and, unfortunately, one of the most overlooked marketing instrument we possess. And we are not talking about the obvious globalization and population aging trends. Although these too are trends that smart business people can take huge advantages of. We talk about soft, personal trends, which, in no time,... Read more

This course represents the starting point of any middle & top management professional development endeavor. Even if you have a clear vision on what you want to achieve and the best ways to get there, nothing guarantees this will happen. For that goal to come true, you need to attract an important amount of support from peers and superiors, from a variety of departments, business functions... Read more

The need for leaders is greater than ever before. To maximize people and organizations’ potential in a rapidly changing global economy, we need leaders with vision, determination, commitment and attitude. We need leaders with a purpose, clear values, self-awareness, and a realistic view regarding their own strengths and weaknesses.... Read more

Organizations today must constantly focus on transforming groups of individuals into high performance teams. Strong, cohesive teams are vital corporate assets and instrumental in achieving a variety of business goals. But building strong teams is only the first step of the process. Teams need to be effectively and carefully lead, so that they accomplish whatever objective they were set... Read more

Performance management means recognizing, valuing and developing individuals' input so that it encourages strong performance that leads to sustainable profitability for the organization. Performance management processes, implemented effectively, address both the needs of the organization and those of the employee. Our programme addresses the key performance management issues by sharing... Read more

Managing people is not an easy job. When the experience takes over, things tend to become easier. But what can you do when there is no previous experience to rely on? Beginning the management journey can prove, and it often does, difficult, in the context of the fast-paced economy we live in today. Results are expected fast and time is running short. Our programme for newly-appointed managers... Read more

Leading negotiation skills are mandatory today in every area of the business environment, be it sales, marketing, purchasing, finance or any other function within commercial and even non-profit organizations. At the same time, strong negotiation skills are often the mark of leaders or high-potential employees in pursuit of higher positions and greater responsibilities. Corporate University's... Read more

Creating value means more than maximizing profits and more than creating shareholder wealth. It also means creating value for customers as well as employees, without sacrificing good market judgement. In their best-selling 1994 book, Built to Last, James Collins and Jerry Porras destroyed the myth that visionary, successful companies, such as Disney or Wal-Mart exist first and foremost... Read more

During the last decades we witnessed a priority shift in corporate behavior: from production towards marketing, from being self-centered to becoming consumer-centered. However, there are still many organizations that refuse to embrace change, or are too slow in doing it, which affects their performances greatly. The fact that competition increases constantly and consumers become more sophisticated every day doesn’t help.... Read more

The topic starts with basic managerial issues arising in the operations of both manufacturing and service industries and it goes to corporate strategic operations decisions. Students will learn about the issues confronting operations managers, conceptual models and analytical techniques that are broadly applicable in confronting such problems. The course continues with a section that is focused on business process design and improvement.... Read more

ACTIO is the Latin name for action. It also means to act, to perform a certain function. Brand Academy believes that this is precisely what the function of management does. It acts towards gathering together different forces within an organization for achieving an agreed objective. Management involves many areas of work, including sales, marketing, human resources, finance, operations or customer service. But it must always start and end with the customer in mind, as the central entity of all actions.... Read more

ETHOS is the Greek word for character. It is internationally used to describe the distinguishing character, beliefs or moral nature of a person, group or institution. Sounds like the foundation of leadership? Well, it should. We believe an organization is nothing less and nothing more than the mirror reflection of its leader. There are no successful organizations with weak leaders. Nor the opposite.... Read more

Strategy represents a long term plan of action designed to achieve a particular goal. It refers to basic directional decisions, which are to purposes and objectives. Any development effort must start by depicting the strategy. What is your organization’s mission and vision? What is its strategic ultimate goal? What does it offer to clients and partners? How does it match the competition?... Read more

MERCATO is the Latin term for pay, reward, compensation. And what is a sale if not the ultimate act that rewards a company’s efforts of creating and marketing a certain product or service? Act that is placed at the heart of every organization, representing its entire reason for being.... Read more