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MARKETING & BRANDING

Brand Management Operating System (BMOS)

Date April 1, 2009 - November 1, 2009 - Bucharest Duration 8 months (120 hours in class training)	Target	Registration Fee 2550 € (+VAT) per participant

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Heightening Your Capabilities

Brand Management Operating System is a postgraduate programme, the first one in Romania to offer Brand Management qualification, accredited by both the Ministry of Education and the Ministry of Labor.

Structured into five modules summing up to eight months of applied learning, BMOS follows the part-time education pattern allowing participants to continue their career on a full-time basis.

Our students are exposed to a wide variety of ideas and concepts, structured into an integrated approach to the business administration and brand management process. From corporate strategy to marketing strategy, from brand leadership to integrated communication, from PR to advertising and digital branding, you will embark on a journey of knowledge and intellectual excitement, different from anything you have experienced so far during your academic endeavors.

All of our case studies and business applications are MBA-level, provided by Harvard Business School. They profile well-known international giants such as GE, Coca-Cola, Apple, Adidas, Disney, Samsung and so many others, and expose students to their board room dilemmas and tough executive-level decisions. At the same time, these case studies provide a solid basis for opening discussions on similar Romanian endeavors and their respective struggles and decisions.

Our technological infrastructure provides students with a forward-thinking online and virtual learning environment that offers 24/7 access to all resources, as well as extended interaction with faculty members and classmates through virtual office hours, faculty-monitored chat rooms, message boards and testing facilities.

Our faculty panel consists of energetic and dedicated educators and real world practicing professionals with a wealth of academic and practical experience. All faculty members have been selected for their ability to work effectively with adult students, as well as for their academic qualifications and work experience.

5-star location, elegant settings, Brand Academy’s signature 5 o’clock tea concept, exclusivity and class, refinement and the involvement of all the 5 senses are set to provide a memorable brand experience for all of our students.

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Be a Brand. Be the Brand You Want To Be

Duration: 2 days (16 hours in-class training)

Target:

Perhaps our most spectacular course, this programme focuses on your name & persona and the strategies & skills required for transforming them into a brand. Yes, a personal branding course. Unconventional, mind-dazzling and paradigm-shifting, this course is not for the shy and quite ones. Or perhaps it is just for them! If you want to become a Brand and to be recognized as such by your... Read more

Brand Leadership. Unveiling the True Value of Your Brand

Duration: 2 days (16 hours in-class training)

Target:

What creates strong brands? How can you turn your brand into a leading one, perceived and recognized as such? How can you build a life-long relationship with the consumer? This course walks you through the entire branding process and shows you what is below the tip-of-the-iceberg. The programme emphasizes on strategy and the work behind scenes, which is responsible, in our perception,... Read more

Branding in a New Era. Digital Branding

Duration: 2 days (16 hours in-class training)

Target:

It is already a commonly accepted fact that the Internet has reinvented communication and, along with it, the entire brand building mechanism. In what way the Internet and electronic communications did that and which are the new marketer's tools in his battle for brand supremacy, these are only several aspects to be covered during the programme.... Read more

Fundamentals of Marketing & Branding

Duration: 3 days (24 hours in-class training)

Target:

The last decade has meant, for many organizations, a priority shift from production towards marketing. Even so, many companies still understand the marketing function either in a mono-P manner (marketing equals promotion) or, in a better but just as restrictive version, a 4-P manner (product, price, place, promotion). However, the market has changed and so have consumers, by becoming... Read more

Girl Power. Marketing to Women

Duration: 2 days (16 hours in-class training)

Target:

Nowadays, a large number of studies and prestigious research initiatives highlight a certain fact that makes us wonder: the purchase decision belongs, in more than 80% of the cases, to women. Whether we talk about female products or family services, women, as budget keepers, act as the ultimate decision maker. So why not think of them in the first place? Why not build out product... Read more

Give & Get. Managing the Advertising Agency

Duration: 2 days (16 hours in-class training)

Target:

The advertising agency has become, increasingly, a must-have partner of many marketers. Even more, we think of advertising agencies as strategic partners: they often manage your brand communications and have a great influence over strategic decisions affecting your brand. Sometimes, for many years. This course focuses on their profile and core set of competencies, and sets the path for... Read more

International Marketing

Duration: 2 days (16 hours in-class training)

Target:

Whether you are responsible for the performance of a multinational brand on the local market or a Romanian brand in an ever-increasing globalized world, this course will serve you well by providing expanded coverage of the international dimension of branding & marketing. It introduces you to the challenges and difficulties of developing and implementing communications programmes for... Read more

Live the Brand. Transforming Employees into Brand Ambassadors

Duration: 2 days (16 hours in-class training)

Target:

Designed for: human resources specialists and/or those responsible for internal communications. Your employees represent the link between all those brand-new, wonderful-sounding, customer-centered corporate branding philosophies and those real-life, cash-carrying customers. How a brand is positioned in the customers' mind is nearly 100 percent dependant on employees. Unfortunately, too... Read more

Mastering Channel Marketing

Duration: 3 days (24 hours in-class training)

Target:

Marketing channels are behind every product and service that consumers and business buyers purchase everywhere. Yet in many cases, end consumers are unaware of the richness and complexity necessary to deliver what might seem like everyday items to them. For a company, it is difficult to have distribution channels that serve the customer, the company and the channel partners at the same... Read more

PR's Contribution to Branding Process. PR from A to Z

Duration: 2 days (16 hours in-class training)

Target:

Applied knowledge of the PR founding concepts and the most important tools the PR specialists work with, as well as having a global picture over corporate communication, they all represent a must-have for the marketing professional, regardless of his/ her role within the organization. Given the context, the course aims at offering participants the necessary support in their endeavor... Read more

Think Strategically. Think Integrated Communications

Duration: 3 days (24 hours in-class training)

Target:

Marketing communications have become more integrated! In fact, marketing communications do not exist anymore, there are integrated communications rising up. And that includes sales, acquisition & retention programmes, customer relationship management, sponsorships and, yes! word of mouth, still the greatest of all communications. How do you strategize and manage all of these? The course... Read more

Corporate Conversations. The Institutional Communications Logos

Duration: 3 days (24 hours in-class training)

Target:

An organization communicates through every single action it takes, every single message it sends, every single moment of silence it fosters. For an organization, the communication process takes many forms, from corporate communication to public affairs, from media relations to internal communication. Whether you are a business institution or an NGO, you must manage them all... Read more

English Version : Versiunea in Româna